The Power of Connection; Humans Being Human
- Jeff Seevers
- Feb 26, 2024
- 1 min read
We've missed the mark. In the years since Philip Kotler invented modern marketing and David Ogilvy invented advertising, we've strayed from the idea that people are what make our businesses run and grow.
While there are thousands of books on the topics of marketing and advertising, the underlying theme is the very thing we tend to trip over in our race toward bigger sales and profits;
People.
My wife runs a small bakery out of our home and every weekend we travel to a farmers market to share them with the community. This time has allowed us to meet some incredible people while making human connections. This is what keeps us and them coming back.
These connections have been some of the most meaningful successes of the business. Being human and making authentic connections with real people.
“Business is nothing without a connection to the human spirit.”
How we treat and relate to our colleagues and clients is the very foundation for how business is run, how it performs, and whether or not it succeeds.
Take the time to make those connections count. It will require emotional effort to inquire and be curious about those we work with on a daily basis. But this work will pay off. Maybe not in financial gain, but in the rich reward of relationships that last.
Photo by Seven 7
This is definitely going into my collection of excellent reads! It’s so true how we often underestimate the impact of genuine connections. Adding another layer to your points, I've been thinking a lot about how age seems to influence the way we form these bonds, perhaps making it a different experience for different generations. What I particularly appreciated was your perspective on power connection; I admit I found it a bit intimidating initially, thinking it required some special skill https://www.bpay.com.au/faqs But your breakdown makes it seem much more approachable and manageable. It’s reassuring to know that it's not some elusive concept. This really resonates with what I was hoping to discover when I searched for insights on building stronger relationships.…
This is precisely the kind of insightful content I've been searching for, thank you so much for sharing. That section on the struggle with establishing a strong power connection really resonated with me; it’s a hurdle I’ve definitely encountered myself when trying to build rapport with new people. It often feels like a delicate dance, doesn’t it. I also found your point about the environment playing a significant role in fostering connection to be incredibly relevant https://www.counsellingonline.org.au/ Creating a comfortable and open space seems crucial for genuine interaction. It’s encouraging to see such a thorough exploration of what makes power connection so vital. This piece truly solidifies my belief that prioritizing these kinds of interactions is immensely valuable. In fact,…